It might sound raw but the bitter truth of agency life is, “not all clients have an interesting portfolio.” However, all clients demand an equal level of variety and creativity. The biggest issue that most digital marketing agencies face here is of a lack of interest by the team members.But, as they say, where there is a will, there is a way. In this blog, we will be sharing with you the way to get out of this ‘something creative’ dilemma. Even the best digital agencies fail to understand the objective of the brand and end up losing the client forever.So, the trick here lies in the fact, how do you use your specialization in making it an interesting one. In this blog, we have shared the series of steps that one should follow in such a scenario.