We are all about super happy or WOW! Feeling that only colorful toys can creates in both parents and children, We consistently maintain this by providing unique and quality toys through out all our outlets. Years of dedication in Toy’s Retail The Color Land Toys today is one of the preferred destination for Indoor, Outdoor and Learning Toys. Our team of expertise with 29+ years of experience in Toys industry is very conscious to bring the most unique, need of the season and quality product for every Kids of age 0 to 13 years with a objective to contribute in their growth and learning with knowledgeable and toy-trained team members we’re committed to working closely with parents to give kids the chance to be kids and access the pure pleasure of play. Through collection of Unique/Wow kind of Toys we continue to spread the Super happy in all possible way. Started in Alain, The Garden City of UAE in the year 1990. For more than 29 years in the UAE, Color Land Toys has been a preferred location with presents in multiple locations. With over 6000 toys to choose from, Color Land Toys stores offer an unrivalled range of unique and exclusive Toys for boys, girls, babies and toddlers and are the pre-eminent place for the Trending Toys, New Launches, Color Land exclusive and many other great values under one roof.