We also have some great advantages. A half hour train ride into Dubai brings us to all of our suppliers. We know all of them by name and we are able to visit them at least 4 times a year for buying trips. In between our visits to them, they come see us. We know about all the new trends and styles faster than anyone else. Many of these relationships were established with a handshake back in 1998. Another advantage is that because we are not just an on-line business, our store is filled with products that we can test and get feedback from our customers. This lets us know what trends are and we get first-hand feedback before ever showing it to the rest of the world online.