It is important to understand how coffee beans are produced. The process starts with the growing of the beans. Once picked, the beans go through several stages of processing and packaging. In Falcon Coffee Roasters, you have to be sure of the purity of the coffee beans. Our product is 100 percent pure.When you buy coffee beans, you'll want to look for the roast date. Any bean more than two weeks old will lose its flavor and taste like cardboard. The best way to ensure freshness is to buy from a reputable roaster like Falcon Coffee Roasters. You can get the best coffee if you buy the beans from our reputable roaster.