Novo Cinemas is home to the most innovative entertainment experiences in the Middle East, offering each visitor A Great Time Out since 2014. We are one of the largest cinema chains in the Middle East because we push boundaries, pioneer change, and consistently strive for the "new". We began our legacy by introducing the region to such evolutionary technologies as the largest IMAX with Laser in the MENA region, online booking, e-kiosks and the first cinema-dedicated mobile app.Novo Cinemas takes pride in showcasing the latest viewing technology, being acknowledged as the regional leader in cinema innovation when bestowed with the Best Middle East Cinema Theatre Franchise 2019, from Middle East Markets for the second year running. This award is a testament to our dedication to providing customers with the most state-of-the-art movie-going experiences possible and is one of 11 awards earned in 2019.