The UAE is one of the largest importers of European cheese according to the latest statistics from the European Union, with 18,485 tonnes imported in 2017. Saudi Arabia, Lebanon, Iraq, Jordan and Kuwait also underscored the popularity of cheese, importing 17,900 tonnes of French cheese alone.

"European cheese exporters are keen to explore opportunities in the region and introduce even more variation to restaurants and supermarkets. The region is fast becoming a hotbed for foodies eager to experience the latest trends on the global culinary scene, providing good reason for many cheese experts to expediate their regional expansion plans," said Laurent Damiens, Communication Director of CNIEL, the French official cheese board.

"One of the most interesting increases in the usage of European cheese we’ve witnessed in the region is when its used in cooking, we’re seeing more and more chefs in the Middle East use it in their dishes which in turn is encouraging others to experiment," he added.

In order to ensure the quality of European cheese and to support the growth ambitions of exporters, the European Union has developed a programme dedicated to the Protected Designation of Origin (PDO) quality labelling. This provides safe and high-quality products for consumers. The mark identifies a product originating in a specific place or region, whose quality is due to a particular geographical environment with its inherent natural and human factors of production in line with strict EU regulations.

Explaining the importance of PDO, leading cheese monger, Francois Robin, winner of the prestigious 'Un des Meilleurs Ouvriers de France' for his knowledge of cheese said, "European cheese is the result of a unique interaction between the environment, animals and farming practices; that means a cheese originating from a particular area in Europe could only ever have been made in that place and therefore is allocated PDO labelling, assuring authenticity and quality.

"The label is also a good starting point for those not familiar with cheese. There’s a strong link between the cheese and the terroir, or local countryside and environment," he added.

Among the most sought-after varieties include Camembert, Neufchqtel, Pont l’Eveque, Comte, Morbier, Mont d’Or, Mimolette, Fourme de Montbrison and Epoisses.

SOURCE : EMIRATES24|7